Welcome to my Stampin’ Up Review!
I have been hearing some buzz about this company, so I decided to check it out to see what it was all about…
Chances are maybe you were approached by someone or maybe you were spammed on Facebook about the business opportunity.
You are not alone, and that’s probably why you are here, because you want to make sure this opportunity is actually legit right?
You’re starting off doing something great by the way…
You are doing your research, and that’s a great first move!
So many people jump into opportunities without thinking about it and then end up getting burnt in the end.
In this blog post, I am going to walk you through the company, the products and compensation plan and maybe put some rumors to rest.
Let’s get started together!
Stampin’ Up Review – The Company
The company was launched in 1998 by two sisters named LaVonne Crosby and Shelli Gardner.
The business is centred out of Utah, USA, and runs under the arts and crafts niche in the MLM world.
The story of the business can be told as:
When sisters Shelli Gardner and LaVonne Crosby were young, their family moved from California to Kanab, UT, on the Arizona border.
Both sisters eventually married, and their husbands, who knew each other, decided they should all move to Las Vegas
and operate a custom home building business in the booming real estate market.
Both sisters had children and led busy lives as homemakers, while earning a little extra cash as independent contractors for Tupperware and other multi-level marketing companies.
When they were introduced to rubber stamping, they immediately became intrigued with the craft, since neither
of them felt artistic enough to draw freehand, and using stamps with ink was creative and fun.
They discovered stamping was popular with women, mainly housewives, who like to design their own greeting cards, tags and gift wrap, decorate walls and lampshades, and keep family scrapbooks.
In 1988, with no experience in operating a company, the sisters invested their family’s nest egg to launch Stampin’ Up!
Their business plan was fairly simple:
They studied the business models of Tupperware, Discovery Toys, and Mary Kay, and developed their own approach for a direct sales company that reflected their own methods and techniques.
There are supposedly “tens of thousands” of sales reps among these countries: USA, Canada, Japan Australia, and the Netherlands.
Crosby decided to step down as the CEO of the company and ended up leaving in 1998.
Gardner was then chosen to be the next CEO and held onto the title for 18 years until 2016.
Earlier in 2015, Gardner made public the fact that she would then step down to pursue a ‘a full-time mission for The Church of Jesus Christ of Latter-day Saints.’
After that, in March of 2016, Sara Douglass, the daughter of Gardner was then chosen to be the company’s new CEO.
According to the website, Gardner ‘continues her involvement with the company, playing a vital role as Board Chair,’.
Stampin’ Up Reviews – The Products
The company first started by using third-party stamping products, but then they found a better way in 1992, and started making their own products.
Currently, the company has a choice of rubber and photopolymer stamps and crafty extras, including:
- Accents and embellishments
- Big Shot (die-cutting machine)
- Coloring tools
- “Memories and more” (albums and card presentation accessories)
- Hole punches and
- Stamping related tools
The company offers a ton of products, too many to list, but a catalog listing everything is available for you online at their website (and a printed version costs $5, no PDF though).
There are also certain bundles and kits of products offered by the company for purchase.
For $19.95 per month, the company promotes a “Paper Pumkin” stamping kit subscription (with 6 and 12 month special discount subscriptions offered as well).
Also note this company wasn’t big enough to hit our 50 Top Network Marketing Companies.
The Stampin’ Up Compensation Plan
Affiliates who want to participate in the company compensation plan are required to sign up as an affiliate and purchase a membership and starter kit.
The company will pay retail commissions, which are dependent on the affiliates sales volume production.
Residual commissions will be paid to the affiliates down 3 levels of sponsorship, where more performance bonuses are advertised by the company.
Stampin’ Up Affiliate Ranks
The company has 8 affiliate ranks inside the company’s plan for compensation.
With each of the 8 ranks there are criteria that is needed to be able to qualify per rank:
- Bronze – Sign up as a Stampin’ Up affiliate
- Bronze Elite – Generate at least 1800 GV over a rolling 12 month period
- Silver – Generate at least 3600 GV over a rolling 12 month period and sponsor at least one affiliate
- Silver Elite – Generate at least 7200 GV over a rolling 12 month period and sponsor at least five affiliates (one must be Silver or higher)
- Gold – Generate at least 10,800 GV over a rolling 12 month period and sponsor at least ten affiliates (one must be Silver Elite or higher)
- Gold Elite – Generate at least 14,400 GV over a rolling 12 month period and sponsor at least fifteen affiliates (two must be Silver Elite or higher)
- Platinum – Generate at least 18,000 GV over a rolling 12 month period and sponsor at least twenty affiliates (four must be Silver Elite or higher)
- Platinum Elite – Maintain at least 10,800 GV over a rolling 12 month period and sponsor at least thirty affiliates (six must be Silver Elite or higher)
GV means “Group Volume.”
GV is defined as the sales volume met by an affiliate’s orders, which include: retail customers orders, personal orders and retail orders by their downline team.
The company does separate retail commission rates between the rank of affiliates at Bronze and those ranked at Bronze Elite or higher:
Bronze affiliates will gain:
- A 20% retail commission rate if they generate up to 599.99 GV a month
- A 24% retail commission rate if they generate 600 to 899.99 GV a month
- A 25% retail commission rate if they generate 900 to 1199.99 GV a month
- A 27% retail commission rate if they generate up to 1200 to 1499.99 GV a month
- A 29% retail commission rate if they generate up to 1500 to 2499.99 GV a month
- A 31% retail commission rate if they generate up to 2500 to 3499.99 GV a month
- A 33% retail commission rate if they generate up to 3500 or more GV a month
Bronze Elite and higher affiliates will gain:
- A 25% retail commission rate if they generate up to 599.99 GV a month
- A 29% retail commission rate if they generate 600 to 899.99 GV a month
- A 30% retail commission rate if they generate 900 to 1199.99 GV a month
- A 32% retail commission rate if they generate up to 1200 to 1499.99 GV a month
- A 34% retail commission rate if they generate up to 1500 to 2499.99 GV a month
- A 36% retail commission rate if they generate up to 2500 to 3499.99 GV a month
- A 38% retail commission rate if they generate up to 3500 or more GV a month
The company pays residual commissions down 3 levels of sponsorship (of the unilevel team).
The residual commission rates are created by the monthly sales volume achieved by an affiliate and their downline team, as described below:
- Generate 300 GV and 300 CSV a month and sponsor at least one affiliate = 3% on level 1 (personally sponsored affiliates)
- Generate 600 GV and 1500 CSV a month and sponsor at least three affiliates = 5% on level 1, 2.5% on level 2 and 1% on level 3
- Generate 900 GV and 2500 CSV a month and sponsor at least six affiliates = 5.5% on level 1, 3% on level 2 and 1.5% on level 3
- Generate 1200 GV and 5000 CSV a month and sponsor at least twelve affiliates = 6% on level 1, 3.5% on level 2 and 2% on level 3
- Maintain 1200 GV and generate 10,000 CSV a month and sponsor at least eighteen affiliates = 6.5% on level 1, 4% on level 2 and 2.5% on level 3
- Generate 1500 GV and 15,000 CSV a month and sponsor at least eighteen affiliates = 6.5% on level 1, 5% on level 2 and 3% on level 3
- Maintain 1500 GV and generate 20,000 CSV a month and sponsor at least thirty-two affiliates = 6.5% on level 1, 5.5% on level 2 and 3.5% on level 3
To calculate the rates of residual commissions, CSV is the sales volume achieved by an affiliate and their personally sponsored affiliates.
Bonus Sales Volume
When specific criteria are met, the company will reward affiliates with special bonus commissionable sales volume:
- Generate 100,000 GV (recurring) – 1000 GV bonus
- Generate 1,000,000 GV (recurring) – 10,000 GV bonus
- Generate 10,000 GV in a quarter – 500 GV bonus
- Each 5000 GV generated over 10,000 GV in a quarter – 250 GV bonus
- Sponsor five affiliates within a year – 700 GV bonus
- Each additional sponsored affiliate over five within the same year – 300 GV bonus
- Have eight personally sponsored affiliates advance in rank within a year (Bronze Elite and higher) – 1600 GV bonus
- Each additional rank advancement beyond the initial eight within the same year – 200 GV bonus
- “Silver Elite boost” – 300 GV bonus
The company says a “qualified sponsored affiliate” is a company affiliate who has made at least 900 GV since having signed up.
I couldn’t say what the “Silver Elite boost” was or is, but I know it’s there, and there’s no explanation for it.
Although I believe it is another additional bonus where personally sponsored affiliates qualify at the rank of the Silver Elite.
Home parties are one of the recommended ways the company says affiliates can promote products.
The home party sales made at events will qualify affiliates for company offered discounts on Stampin’ Up item purchases:
- $150 in home party sales = 10% reward
- $300 in home party sales = 12% reward
- $450 in home party sales = 14% reward
- $600 or more in home party sales = 16% reward
When an affiliate is a hosting a home party event that makes at least $150 in sales, this will also qualify the affiliate for a 50% price reduction on one item of purchase.
Rank Achievement Bonus
The company also will reward a one-time Rank Achievement Bonus to an affiliate who qualifies at the rank of Bronze Elite or higher:
- Bronze Elite – “Bronze Elite Bonus”
- Silver – Silver necklace or money clip
- Silver Elite – “CenterStage”
- Gold – Gold necklace or pen
- Gold Elite – “Gold elite bonus”
- Platinum – Platinum necklace or watch
- Platinum Elite – “Wall of Fame”
The company offers Flex Points to their affiliates, but in the compensation plan given there is no further explanation of what it is.
In the “compensation plan overview” separate from the compensation plan it says:
Flex points can be redeemed for a variety of items such as Stampin’ Up! product credits, catalogs, and the incentive trip.
So, as long as these criteria are met, this qualifies affiliates to be rewarded by the company with Flex Points:
- Generate up to 9,999 GV in a year = 1 point per 1 GV generated
- Generate 10,000 or more GV in a year = 5 points per 1 GV generated
- Receive 5000 points per qualified personally recruited affiliate
- 5000 points for advancing in rank
- An additional 1500 points for qualifying as a Bronze Elite
- An additional 4000 points for qualifying as a Silver or Silver Elite
- An additional 7500 points for qualifying as a Gold or Gold Elite
- An additional 10,000 points for qualifying as a Platinum or Platinum Elite
- 7500 points when a personally recruited affiliate qualifies as a Bronze Elite or Silver
- 10,000 points when a personally recruited affiliate qualifies as a Silver Elite or higher
- Generate 900 GV within three months of signing up as a Stampin’ Up affiliate and receive 5000 points
- Generate 1800 GV within six months of signing up as a Stampin’ Up affiliate and receive 10,000 points
- 1 year Stampin’ Up affiliate anniversary = 2000 points
- 5 year Stampin’ Up affiliate anniversary = 5000 points
- 10 year Stampin’ Up affiliate anniversary = 7500 points
- 15 year Stampin’ Up affiliate anniversary = 10,000 points
- 20 year Stampin’ Up affiliate anniversary = 12,500 points
- 25 year Stampin’ Up affiliate anniversary = 15,000 points
- 30 year Stampin’ Up affiliate anniversary = 17,500 points
The Flex Points are valid from the month earned through until a year has passed.
The company compensation plan overview document gives an example of an affiliate earning points in October and then having those points expire in September of the next year.
Cost To Join Stampin’ Up
The cost to join Stampin’ Up as an affiliate will come with a $99 affiliate membership fee.
Luckily the membership includes $125 worth of products from Stampin’ Up (set at the retail value).
All new affiliates are also expected to purchase “a copy of Stampin’ Up!’s current catalog(s)”, which is only $5 per catalog.
Verdict on Stampin’ Up
This company offers a product that can be bought and sold and all of it is shown on the books…
Which to me says this company is 100% legit…
The company’s key demographic seems to be ladies, and ladies with kids, who are married and probably in their 30’s.
Are you one of those people who thinks of buying a card, but then thought you could’ve made something better?
Well, I can say that one card wouldn’t justify spending that kind of start-up fee, but if you are into this lifestyle and have more than one card to make or a few projects in mind, it might be worth it for you to join.
This company has the marketed target of consumers in mind, but also do give their honest attempt at providing a genuine product with scrapbooking accessories at very competitive prices.
Knowing that the company is not trying to get rich off a few buyers (reasonable prices), is good because scrapbooking items are readily available all over the web.
The company also keeps things fresh by continually updating their catalog.
Stampin’ Up keeps a tight ship with just 3 levels of compensation, making it easy to manage and the different style in their compensation plan with the separation of rank and residual commission rates is interesting.
Affiliate ranks are solely linked to bonuses, and residual commissions rates are determined by GV production.
Things could be simpler with their compensation plan, but that would require mixing the rank bonuses and residual commissions together and maybe adding a few ranks to allow for everything to be covered.
If you like the idea of throwing parties, do it, but beware there are costs involved in throwing these parties and it’ll cost you to have an inventory, which might be considered a downside.
But if you’re careful and can throw a lot of parties with a lot of crafters, you can be successful.
The company does a wonderful job rewarding and compensating those affiliates who are already successful with the company, however new affiliates could find starting-up a bit hard.
And just a note to those new affiliates, if you are not finding you are good fit with the company, costs could escalate quickly, so just keep an eye on moving inventory.
I hope you enjoyed my Stampin’ Up review and if you have any questions, please leave them in the comments below…
My personal recommendation (totally optional of course)…
I have been in the network marketing field for a few years and have made well over 7 figure in this industry so I know what to look for when you join a company…
Anyway, after reviewing hundreds of companies and systems out there…
It’s the only system out there where you will learn step by step on how to build a business online with the right training’s, tools and the right mentorship
Don’t believe me?
Take a look at my recent results…
Better yet, take a look at my team members results:
You will thank me later 🙂
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