Direct Cellars Review – Legit Opportunity or Another Scam? Find Out…

Welcome to my Direct Cellars Review!

You may have already heard about this business opportunity or you just came across it in your searches and now you want to know if it’s legitimate or not.

Well, I am glad you are doing proper research and not just joining based on hype.

It’s so important to make an informed decision before joining a company so that you know all the facts.

In this review, I will cover the company, the products and compensation plan so you can make the best decision for you.

Let’s dig in!

Direct Cellars Review – The Company

Direct Cellars Review

Launched in 2014, Direct Cellars belongs to the wine MLM niche.

The company is owned and operated by Founder and CEO David DiStefano.

There isn’t very much information on DiStefano’s MLM history, but I did see companies like Talk Fusion, Solavei and Bidfy on this page, so it’s likely that he was previously part of these companies.

The good news is the company has been going strong and isn’t slowing down even to this day!

So that’s it for the company, let’s move on to the products.

Direct Cellars Reviews – The Products

Direct Cellars Products

Like I mentioned before, Direct Cellars offers a selection of wines.

Customers who are interested in these wines don’t actually choose what they want, the company simply sends out a collection of bottles each month.

Here is what they say on their website:

How are the selections picked that you send me?

Our highly experienced and highly trained wine experts personally taste-test each of our wines.

They “hand-pick” the best selections for you, based on wines they have tasted for you from all over the world.

Retail customers who are interested in these wines can either pay $69.95 for two bottles or $99.95 for four bottles.

If a retail customer chooses to purchase a monthly auto-ship, they can get two bottles for $49.95 or four bottles for $79.95.

Only issue I see here is customers can’t choose their wine, but maybe they are all good?

Other network marketing companies with physical products are Monat, Shaklee and Level Thrive.

Alright, let’s break down the compensation plan inside of this Direct Cellars review…

Direct Cellars Compensation Plan

Commissions in Direct Cellars are paid out when you sponsor other members who either become customers or distributors.

That’s how network marketing works.

Direct Cellars features both binary and unilevel compensation plans depending on which bonus or residuals you earn.

Also unlike all the other Direct Cellars reviews out there I want to give you the best information I can…

Direct Cellars Ranks

There are a total of 9 ranks within the Direct Cellars compensation plan.

Each rank has its own qualifications, which look like this:

  • Wine Lover – Sign up as a Direct Cellars affiliate and recruit and maintain at least 1 affiliate
  • Wine Enthusiast – Achieve commission qualified status
  • Wine Critic – Sponsor and maintain 3 commission qualified affiliates
  • Wine Specialist – Sponsor and maintain 4 commission qualified affiliates
  • Wine Expert – Sponsor and maintain 5 commission qualified affiliates
  • Wine Connoisseur – Sponsor and maintain 6 commission qualified affiliates
  • Wine Aficionado – Sponsor and maintain 7 commission qualified affiliates
  • Wine Master – Sponsor and maintain 8 commission qualified affiliates
  • Master Cellar – Sponsor and maintain 9 commission qualified affiliates

Direct Cellars Qualifications To Get Paid Commissions

To earn paid commissions in this company, you are required to sponsor and maintain 2 active members who have purchased the $79.95 per month auto-ship.

These members must also maintain that monthly auto-ship month in order to get the commissions.

Direct Cellars Retail Sales Commissions

Retails sales commissions are earned when you are on the auto-ship but also sell the wine to retail customers.

You can earn around $20 per wine package.

Recruiting Payout Commissions in Direct Cellars

When you recruit new members into Direct Cellars, you can earn commissions based on the membership level:

  • Sponsor a Premium Wine Lover affiliate ($249.95) and get paid $125
  • Sponsor a Premium Wine Lover Elite affiliate ($499.95) and get paid $250

Residual Binary Commissions In Direct Cellars

A binary compensation plan features two legs, left and right, and in order to qualify you need to sponsor at least 2 people.

Every week, Direct Cellars counts up the sales volume and pays a commission on whichever leg is weaker.

If there is any extra volume leftover, it will get rolled over to the next week.

How much commission you earn depends on the rank you hold:

  • Wine Enthusiast – 6%
  • Wine Critic – 8%
  • Wine Specialist – 10%
  • Wine Expert – 12%
  • Wine Connoisseur – 14%
  • Wine Aficionado – 16%
  • Wine Master – 18%
  • Master Cellar – 20%

Direct Cellars Residual Unilevel Commissions

Residual commissions are available and are paid through a uni-level structure.

Not sure what that looks like? Take a look:

  • You
  • Level 1: Personally enrolled members
  • Level 2:  Level 1’s personally enrolled members
  • Level 3:  Level 2’s personally enrolled members

You can earn residual unilevel commissions down 9 levels, but you must hold the highest rank to get paid through all nine.

It looks a little something like this:

  • Wine Lover – 10% on level 1
  • Wine Enthusiast – 10% on level 1 and 5% on level 2
  • Wine Critic – 10% on level 1 and 5% on levels 2 and 3
  • Wine Specialist – 10% on level 1, 5% on levels 2 and 3 and 4% on level 4
  • Wine Expert – 10% on level 1, 5% on levels 2 and 3 and 4% on levels 4 and 5
  • Wine Connoisseur – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5 and 3% on level 6
  • Wine Aficionado – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5 and 3% on levels 6 and 7
  • Wine Master – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5, 3% on levels 6 and 7 and 2% on level 8
  • Master Cellar – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5, 3% on levels 6 and 7 and 2% on levels 8 and 9

Matching Bonus in Direct Cellars

Matching bonuses are also available and are paid on your directly sponsored members who earn commissions.

This bonus is paid down 4 levels in a unilevel structure.

Once again, if you want to get paid down all 4 levels, you must hold that highest rank:

  • Wine Lover – 10% match on level 1
  • Wine Enthusiast – 10% match on level 1 and 5% match on level 2
  • Wine Critic – 10% match on level 1, 5% match on level 2 and 4% match on level 3
  • Wine Specialist – 10% match on level 1, 5% match on level 2, 4% match on level 3 and 3% match on level 4

Cost To Join Direct Cellars

The cost to join Direct Cellars is two-fold.

First, you need to purchase one of the two packages below:

  1. Premium Wine Lover – $249.95 for four bottles of wine
  2. Premium Wine Lover Elite – $499.95 for twelve bottles of wine

And second, you are required to maintain a $79.95 per month auto-ship.

Verdict On Direct Cellars

Overall Direct Cellars is a legit company with good products and compensation plan…

What you really need to look at here is if the Wine is actually any good and how is the pricing compared to the marketplace…

If the wine is good and the prices are competitive, then I would give it a shot…

However,  if it’s very overpriced then it will be a tough sell overall because you can get wine anywhere really…

Another good thing is there is no real competition in the network marketing field on wine so you will be one of a kind that’s for sure.

For that reason, I rate this the following:  

I hope you enjoyed my Direct Cellars review and if you have any questions, please leave them in the comments below…

My personal recommendation…

I have been in the network marketing field for a few years and have made well over 7 figure in this industry so I know what to look for when you join a company…

Anyway, after reviewing hundreds of companies and systems out there…

Click Here For My #1 Recommendation

It’s the only training out there where you will learn step by step on how to build an affiliate marketing business online with the right training’s, tools and the right mentorship…

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You will thank me later 🙂

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Revital U

-Jesse Singh

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