Welcome to my Direct Cellars Review!
You may have already heard about this business opportunity or you just came across it in your searches and now you want to know if it’s legitimate or not.
Well, I am glad you are doing proper research and not just joining based on hype.
It’s so important to make an informed decision before joining a company so that you know all the facts.
In this review, I will cover the company, the products and compensation plan so you can make the best decision for you.
Let’s dig in!
Direct Cellars Review – The Company
Launched in 2014, Direct Cellars belongs to the wine MLM niche.
The company is owned and operated by Founder and CEO David DiStefano.
There isn’t very much information on DiStefano’s MLM history, but I did see companies like Talk Fusion, Solavei and Bidfy on this page, so it’s likely that he was previously part of these companies.
So that’s it for the company, let’s move on to the products.
Direct Cellars Reviews – The Products
Like I mentioned before, Direct Cellars offers a selection of wines.
Customers who are interested in these wines don’t actually choose what they want, the company simply sends out a collection of bottles each month.
Here is what they say on their website:
How are the selections picked that you send me?
Our highly experienced and highly trained wine experts personally taste-test each of our wines.
They “hand-pick” the best selections for you, based on wines they have tasted for you from all over the world.
Retail customers who are interested in these wines can either pay $69.95 for two bottles or $99.95 for four bottles.
If a retail customer chooses to purchase a monthly auto-ship, they can get two bottles for $49.95 or four bottles for $79.95.
Alright, let’s break down the compensation plan now.
Direct Cellars Compensation Plan
Commissions in Direct Cellars are paid out when you sponsor other members who either become customers or distributors.
That’s how network marketing works.
Direct Cellars features both binary and unilevel compensation plans depending on which bonus or residuals you earn.
Direct Cellars Ranks
There are a total of 9 ranks within the Direct Cellars compensation plan.
Each rank has its own qualifications, which look like this:
- Wine Lover – Sign up as a Direct Cellars affiliate and recruit and maintain at least 1 affiliate
- Wine Enthusiast – Achieve commission qualified status
- Wine Critic – Recruit and maintain 3 commission qualified affiliates
- Wine Specialist – Recruit and maintain 4 commission qualified affiliates
- Wine Expert – Recruit and maintain 5 commission qualified affiliates
- Wine Connoisseur – Recruit and maintain 6 commission qualified affiliates
- Wine Aficionado – Recruit and maintain 7 commission qualified affiliates
- Wine Master – Recruit and maintain 8 commission qualified affiliates
- Master Cellar – Recruit and maintain 9 commission qualified affiliates
Qualifications To Get Paid Commissions
To earn paid commissions in this company, you are required to sponsor and maintain 2 active members who have purchased the $79.95 per month auto-ship.
These members must also maintain that monthly auto-ship month in order to get the commissions.
Retail Sales Commissions
Retails sales commissions are earned when you are on the auto-ship but also sell the wine to retail customers.
You can earn around $20 per wine package.
Recruiting Payout Commissions
When you recruit new members into Direct Cellars, you can earn commissions based on the membership level:
- Recruit a Premium Wine Lover affiliate ($249.95) and get paid $125
- Recruit a Premium Wine Lover Elite affiliate ($499.95) and get paid $250
Residual Binary Commissions
A binary compensation plan features two legs, left and right, and in order to qualify you need to sponsor at least 2 people.
Every week, Direct Cellars counts up the sales volume and pays a commission on whichever leg is weaker.
If there is any extra volume leftover, it will get rolled over to the next week.
How much commission you earn depends on the rank you hold:
- Wine Enthusiast – 6%
- Wine Critic – 8%
- Wine Specialist – 10%
- Wine Expert – 12%
- Wine Connoisseur – 14%
- Wine Aficionado – 16%
- Wine Master – 18%
- Master Cellar – 20%
Residual Unilevel Commissions
Residual commissions are available and are paid through a uni-level structure.
Not sure what that looks like? Take a look:
- Level 1: Personally enrolled members
- Level 2: Level 1’s personally enrolled members
- Level 3: Level 2’s personally enrolled members
You can earn residual unilevel commissions down 9 levels, but you must hold the highest rank to get paid through all nine.
It looks a little something like this:
- Wine Lover – 10% on level 1
- Wine Enthusiast – 10% on level 1 and 5% on level 2
- Wine Critic – 10% on level 1 and 5% on levels 2 and 3
- Wine Specialist – 10% on level 1, 5% on levels 2 and 3 and 4% on level 4
- Wine Expert – 10% on level 1, 5% on levels 2 and 3 and 4% on levels 4 and 5
- Wine Connoisseur – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5 and 3% on level 6
- Wine Aficionado – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5 and 3% on levels 6 and 7
- Wine Master – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5, 3% on levels 6 and 7 and 2% on level 8
- Master Cellar – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5, 3% on levels 6 and 7 and 2% on levels 8 and 9
Matching Bonus in Direct Cellars
Matching bonuses are also available and are paid on your directly sponsored members who earn commissions.
This bonus is paid down 4 levels in a unilevel structure.
Once again, if you want to get paid down all 4 levels, you must hold that highest rank:
- Wine Lover – 10% match on level 1
- Wine Enthusiast – 10% match on level 1 and 5% match on level 2
- Wine Critic – 10% match on level 1, 5% match on level 2 and 4% match on level 3
- Wine Specialist – 10% match on level 1, 5% match on level 2, 4% match on level 3 and 3% match on level 4
Cost To Join Direct Cellars
The cost to join Direct Cellars is two-fold.
First, you need to purchase one of the two packages below:
- Premium Wine Lover – $249.95 for four bottles of wine
- Premium Wine Lover Elite – $499.95 for twelve bottles of wine
And second, you are required to maintain a $79.95 per month auto-ship.
Overall Direct Cellars is a legit company with good products and compensation plan…
What you really need to look at here is if the Wine is actually any good and how is the pricing compared to the marketplace…
If the wine is good and the prices are competitive, then I would give it a shot…
However, if it’s very overpriced then it will be a tough sell overall because you can get wine anywhere really…
I hope you enjoyed my Direct Cellars review and if you have any questions, please leave them in the comments below…
What Do I Recommend?
If you already joined Direct Cellars, this still applies to you because you should never put all your eggs in one basket…
After researching hundreds of companies and systems…
It’s the only system out there where you will learn step by step on how to build a business online with the right training, tools and one on one coaching.
Yes, one on one coaching that will help you start up, setup and scale up your business.
Just take a look at my recent results:
Take a look at how well my students are doing…
In other words, they are doing great!
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